Precious — africa

Swaady Martin My Shero and Inspiration

Adele Dejak africa jewelry

Swaady Martin My Shero and Inspiration

Seeing Swaady on CNN I first saw Swaady on CNN during an interview about her luxury brand. I was in Uganda at the time and that interview struck a chord deep within me. Swaady mentioned leaving her job in the corporate world in pursuit of her passion. She left her prestigious job at GE to start a luxury brand inspired by Africa, her homeland. Leaving this job was a huge leap but Swaady had faith in the continent, her wealth of natural resources and women in need of empowerment. Most people know Yswara for its range luxury teas but there is more....

Read more →


Sharm El Sheikh a Land of Special Experiences

Adele Dejak africa jewelry

Sharm El Sheikh a Land of Special Experiences

The things you love will take you to good places. Late last year our brand took me to Sharm El Sheikh or as I learnt, The City of Peace; thanks to the large number of international peace conferences it has hosted. For two days, the main attraction in Sharm El Sheikh was Africa 2018 Business Africa Forum.  President Abel Fattah Al Sisi himself hosted last year’s event. Africa 2018  Dubbed the most ambitious Africa 2018, the event featured 3 programs. They were Infrastructure, finance and energy; Young Entrepreneurs Day and a meeting of Women Empowering Africa. The meeting concluded with...

Read more →


She Designs Africa Women in Business Expo Part 1

Adele Dejak africa jewelry

She Designs Africa Women in Business Expo Part 1

Trip to Sharm El Sheikh Wednesday the fifth of December 2018 at 4 a.m. and my heart flutters with excitement. Kanini my production manager and I are going to Egypt! We want to arrive early at Sharm El Sheikh before guests start pouring in to the Africa 2018 Forum happening on 8th and 9th. We are among hundreds of businesses that will be exhibiting at the She Designs expo held in conjunction with this big event. Africa 2018 is a gathering of business and government leaders hosted by President Abdel Fattah Al Sisi himself who hopes to foster greater economic integration...

Read more →


Jewellery 101 for the Fashion Enthusiast

Adele Dejak africa jewelry

Jewellery 101 for the Fashion Enthusiast

Jewellery Your jewellery encompasses any decorative items that you wear for adornment. They include rings, earrings, bracelets, brooches, and cufflinks. Jewellery may be attached to clothes or the body. You will hear people call them trinkets, ornaments, jewels, gems or even regalia. Different cultures across the world have identifying jewellery with deeper meaning to them than just adornment. In the olden days, people would wear ornaments for supernatural protection, and as status symbols or to prevent certain illnesses. Today people wear a variety of jewellery but not always because it has a deeper meaning than simply adding spice to their outfit. People...

Read more →


Business Advice to Help You Start Out

Adele Dejak africa jewelry

Business Advice to Help You Start Out

The prospect of starting a business is always thrilling. It is a chance to do something that will generate an income and probably even outlive you. However, as a budding entrepreneur stepping out into the market can be challenging if not scary. Worry no more though, coz I have some business advice to give you more confidence starting out; In the fashion business, you have to save money because, at one point, you will need to invest it back. This tip was given to fashion Guru Daymond Jones of FuBu who agrees that saving is an important strategy for keeping...

Read more →